What do a 600 year-old man, a floating zoo, and a whole lot of rain have to do with your prospecting efforts? Just about everything. You think you know what happened on that fateful boat ride? Think again, my friend. Inside, you will see the animal kingdom through a whole new pair of eyes—Noah’s. And just what did he see during his time with all those critters? He saw all sorts of traits and behaviors that have a dramatic impact on your prospecting results.

For example:

• What secret does the giraffe know that can make or break the very existince of your team?
• What common prospecting mistake does the parakeet warn against?
• What little known strategy does the elephant teach that turns strangers into friends every time?
• What simple little thing does the cat do that will put money in your pocket right away?

By the time his trip was over, Noah had a whole new mindset about prospecting. In all, he learned 40 different principles that will empower you to prospect like a pro. Some are things you should always do, and some are things you should never do, but if you want to get real results prospecting for team members and customers, all of them are crucial. So grab your staff and climb aboard. It’s time to learn 40 lessons that will change everything; it’s time to learn the Lessons from the Ark. Trips to the zoo may never be the same; neither will your business.

• Expert endorsements                  • Foreword by Doug Firebaugh                   • Special comments