" I missed 100% of the shots I never took." -Wayne Gretzky
It goes without saying that Wayne was referring to ice hockey, however, if you’re involved in Network Marketing or Direct Sales, you realize that he could just as easily have been referring to prospecting. You may never know the costs of not approaching the next person you encounter—perhaps a valuable customer or even a superstar rep.
Our industry has existed for decades, but prospecting’s been around for thousands of years. If you think about it, even Eve prospected Adam to participate in the infamous "Apple Scandal". We all prospect every day in one way or another. It’s just that sometimes we don’t think of it in those terms. For some reason, when we put a product or opportunity behind our prospecting, a road block goes up and suddenly we “forget” how to prospect. In this book, Russ explains the methods that turn the road blocks into 4-lane highways.
Prospecting Rules! addresses the subject in a way never done before. Russ has dug so deep into prospecting that if he dug any deeper, he would be doing the prospecting for you. From this book, you will learn to turn everyday situations into professional, productive prospecting encounters. In short, applying the information in this book will make your next shot “nothing but net”.
Margaret Fuller said, "If you have knowledge, let others light their candles in it." That’s exactly what Russ has done. He has revealed the secrets to effective prospecting and it’s obvious he didn’t hold anything back. The presentation is nothing short of exceptional. It’s written in way that makes it easy to understand, easy to laugh, and most importantly, easy to put into action.
Prospecting Rules! is right on the money. Our industry has waited a long time for such a great resource that teaches an easy way to start prospecting conversations. Now, finally, it’s here. I congratulate you for taking the initiative to invest in yourself by improving your prospecting skills. Your biggest reward will come from within.
Troy Rocavert is co-founder and CEO of Australia-based Network Marketing Business School, a company specializing in the training and development of both individuals and network marketing companies.